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The Portugal Telecom Group
A global telecommunications operator, the Portugal
Telecom Group is the leading company in all the sectors in which it
operates nationally.
It can justly boast of being the Portuguese organization with the best
national and international projection, plus its possessing a diversified
business portfolio, in which quality and innovation are decisive aspects.
It also easily holds its own with other international cutting-edge
companies in the sector.
The company’s business embraces the full range of segments of
the sector’s telecommunications activity: fixed, mobile, multimedia,
data and corporate solutions.
Those telecommunications and multimedia services are available in Portugal,
Brazil and in emerging international markets. Currently, Portugal Telecom’s
international presence extends to countries such as Morocco, Guinea
Bissau, Cape Verde, Mozambique, Timor, Angola, Kenya, China, and São
Tomé & Principe.
One place that plays a major role in Portugal Telecom’s globalization
strategy is Brazil, where today it has a stake in the largest mobile
telecommunications company in South America –Vivo. In Brazil,
the company’s presence extends to a stake in Primesys,
a company supplying info-communication solutions for the corporate
market. In addition, the Group holds 18% of the capital of UOL, Brazil’s
largest Internet portal, and controls Dedic and Mobitel, companies
operating in the contact center and message transmission segments,
respectively.
The company has steadily consolidated its growth by developing
new business in areas of rapid expansion, such as mobile voice and
data,
multimedia and Internet broadband-access services. And in so doing,
Portugal Telecom has, at the same time, contributed to the development
of the Information Society. In fact, a Group priority is to develop
innovative solutions and successfully meet any challenges created by
companies and ordinary citizens.
Partnerships and strategic agreements, signed with benchmark companies
in various sectors, have likewise contributed to enhancing capacities
and the wide range of products available.
As to the capital markets, Portugal Telecom records the most transactions
on the Euronext Lisboa Index, and is also listed on the New York Stock
Exchange.
The company sees its human resources policy as a means to actively
manage its employees' talents by rewarding and motivating merit, creativity,
and excellence, while fostering the progressive upgrading of its staff.
The PT Group undertakes its social responsibility in relation to the
community through the ongoing support it gives to diverse institutions,
motivating its employees by generating a corporate “volunteer
spirit”. Creating innovative solutions aimed at lessening the
difficulties of customers with special needs, the company also plays
an active role in areas such as education, the environment, culture
and sports. www.telecom.pt |
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PT and the Community
We combine knowledge, technology and an active social conscience as
a means to achieving a series of goals. In other words, to gain a better
perception of our customers’ needs as individual people, to establish
closer ties, and instill a sentiment of greater identification and
of belonging to the company of which we are a part. As of 1989, and
in a consistent manner, Portugal Telecom took up its social mission
by focusing on the ongoing development of projects that
contribute, in general, to enhancing the quality of life of the populace
and, in particular, that of citizens with special needs.
The "special needs" concept is a wide-ranging one, with its
embracing senior citizens, children, disabled people, and economically-underprivileged
groups, as just some examples of the target-markets where we have put
this type of project in place.
It would be worthwhile to pause a little here to ponder the Portuguese
reality. Who exactly are these customers with special needs? Some audited
numbers give us a chance to see that reality. In Portugal, 1.5 million
people are over 65, while around another million Portuguese suffer
from a more-than-60% physical disability.
Within these groups, two indicators merit a closer look. Roughly 400,000
seniors and/or disabled people have a family income lower than the
national minimum wage and 500,000 disabled people are of a working
age. Both mobility- and cognitive-related disabilities are prevalent – with
each affecting over 300,000 Portuguese, while an equally significant
number suffer from visual, hearing and speech disabilities.
If we add to these two major universes - senior citizens and disabled
people - a further two groups made up of people with serious illnesses
and socially-excluded citizens (due to motives related to poverty,
drug-addiction, alcoholism, etc) we are looking, broadly speaking,
at the social framework in which PT is typically involved. How do we
get involved?
By directly helping special-needs groups, doctors, schools, organizations,
and the state, as well as other companies with which we have special
partnerships. What we have to offer results from combining knowledge
with technology.
That combination is later translated into products that PT markets
without any profit margin, and into services designed to facilitate
access to communications by customers with special needs.
Structurally, we can divide the PT Group’s social action into
four major areas. Technological innovation, which covers the entire
development of our products and services; Social Development, which
encompasses initiatives in the fields of education, healthcare, culture,
and the environment. Volunteer and support projects, whereby we provide
human and financial assistance for a series of projects.
People Management, an area that focuses on our own internal community,
which includes all the Group’s personnel-related initiatives.
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