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As we enter the new millennium, Unicer União Cervejeira, S.A. is changing its name to Unicer Bebidas de Portugal, S.A. With this change, we intend ending our focus on being a beer-producing company, with supplementary activities in other segments of the drinks market, and establishing ourselves as a drinks company. Undisputed in the beer sector as a leader of proven ability, we now likewise aim to be among the best companies operating in Portugal in the mineral water, soft drinks, wine, and coffee sectors. Within the Unicer Group organizational structure, operational responsibilities are decentralized into Business Units with the efficient utilization of combined efforts being ensured by synergizing shared services. Corporate functions integrate and promote the Groups development strategy. Such a structure enables us to successfully develop the growth phase on which we are embarking. At Unicer, we shall continue to do everything meriting the privilege stemming from the confidence placed in us by all who value our brands. That is what gives us the incentive, as well as the responsibility, to be the best in an increasingly competitive market. |
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| Some of our products: | |||||||||||
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Beer: Super Bock; Super Bock Cool Beer; Cristal (Lager and Stout); Cheers (Lager and Stout - Alcohol-free Beer). Soft Drinks: Frisumo, Frutis, Snappy, Frutea. Water: Vitalis & Castelo de Vide. Coffee: A Cafeeira; Nilo; Inca; Casa Chinesa; Indústria Hoteleira; Europa Expresso & Marquês do Pombal. Wines: Vini; Campo da Vinha; Quinta do Minho & Porta Nova. |
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Quality & Certification |
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Market
Position |
Unicer is the Portuguese Drinks-Market Leader, with a 60% share of the Beer Market. We also aim to become one of the leaders in every segment of the drinks market in which we operate. |
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| Our Strategy | |||||||||||
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To achieve our Vision and our Mission we, at Unicer, have set ourselves the following Strategic Goals:
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| Global Business | |||||||||||
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Unicer Internacional is the market leader in the export of Portuguese beer-brands. In 2000 some PTE 5 billions worth were exported to the following markets: South Africa; Germany; Andorra; Angola; Belgium; Luxemburg; Bermudas; Cape Verde; Canada; Kazakhstan; Spain; US; France; Guinea Bissau; Equatorial Guinea; Netherlands; Iceland; Italy; Macau; Mozambique; Norway; Pakistan; UK; São Tomé & Principe; Sweden; Switzerland; Denmark and Jersey. Aside from those markets, Unicer is especially interested in deepening its trade relations with markets in Spain, Latin America, Australia and Nordic countries. |
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| Sector | Beverages & Food Products |
| Firm | Unicer Bebidas de Portugal, S.A. |
| Location | Leça do Balio |
| Address | Via Norte - Apartado 1044 |
| Postal Code | 4466-955 S. Mamede de Infesta |
| Contact | Mr. Luís Melo Mrs. Joana Queiroz Ribeiro |
| Web site | www.superbock.pt www.unicer.pt |
| unicer_internacional@unicer.pt cri@unicer.pt |
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| Phone | +351.22. 9052100 |
| Fax | +351.22. 9052300 |
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