Welcome to UNICER


António Pires de Lima
CEO
Visit us at:

www.superbock.pt

As we enter the new millennium, Unicer — União Cervejeira, S.A. — is changing its name to Unicer — Bebidas de Portugal, S.A. With this change, we intend ending our focus on being a beer-producing company, with supplementary activities in other segments of the drinks market, and establishing ourselves as a drinks company.

Undisputed in the beer sector as a leader of proven ability, we now likewise aim to be among the best companies operating in Portugal in the mineral water, soft drinks, wine, and coffee sectors.

Within the Unicer Group organizational structure, operational responsibilities are decentralized into Business Units with the efficient utilization of combined efforts being ensured by synergizing shared services. Corporate functions integrate and promote the Group’s development strategy. Such a structure enables us to successfully develop the growth phase on which we are embarking.

At Unicer, we shall continue to do everything meriting the privilege stemming from the confidence placed in us by all who value our brands. That is what gives us the incentive, as well as the responsibility, to be the best in an increasingly competitive market.

   
OUR VALUES Focusing on clients and consumers;
Respect for the individual;
Teamwork;
Responsible citizenship;
Integrity and ethics
OUR MISSION To contribute to beverage-consumer satisfaction by making customer requirements and preferences available, while providing added value and improved products and services, as compared to those offered by the competition.
OUR VISION To raise the Unicer Group to a position of distinction on the Iberian Peninsula through the development of its Human Resources, businesses, and the selective use of new market opportunities.
   

Group Organogram
Click the image to enlarge our group organogram chart.

Our Shareholders
The Unicer - Bebidas de Portugal, S.A. shareholders are: the Carlsberg Group (44%) and Viacer (56%), which includes 3 major Portuguese economic groups: Violas (46%), ARSOPI (28%) and Banco Português de Investimento (26%).

   
Some of our products:
Super Bock Beer Family
Vitalis Water Family
 
Soft Drinks ’ Family
Wines
   
 

Beer: Super Bock; Super Bock Cool Beer; Cristal (Lager and Stout); Cheers (Lager and Stout - Alcohol-free Beer).

Soft Drinks: Frisumo, Frutis, Snappy, Frutea.

Water: Vitalis & Castelo de Vide.

Coffee: A Cafeeira; Nilo; Inca; Casa Chinesa; Indústria Hoteleira; Europa Expresso & Marquês do Pombal.

Wines: Vini; Campo da Vinha; Quinta do Minho & Porta Nova.

   
Quality & Certification

Unicer, Bebidas de Portugal, SA is certified according to Norma ISO 9001 for the production and distribution of beer.

Market Position

Unicer is the Portuguese Drinks-Market Leader, with a 60% share of the Beer Market.

We also aim to become one of the leaders in every segment of the drinks market in which we operate.

   
  Our Strategy
 

To achieve our Vision and our Mission we, at Unicer, have set ourselves the following Strategic Goals:

  • Bolster our competitive position on the Iberian market
  • Expand business to new markets through projects that guarantee synergies between our brands and, in particular, in the beer sector
  • Promote sustained growth in the water, soft drinks and wine business
  • Guarantee that our name – Unicer- is a byword for quality, and recognized as such by customers and consumers.
  Global Business
 

Unicer Internacional is the market leader in the export of Portuguese beer-brands. In 2000 some PTE 5 billion’s worth were exported to the following markets: South Africa; Germany; Andorra; Angola; Belgium; Luxemburg; Bermudas; Cape Verde; Canada; Kazakhstan; Spain; US; France; Guinea Bissau; Equatorial Guinea; Netherlands; Iceland; Italy; Macau; Mozambique; Norway; Pakistan; UK; São Tomé & Principe; Sweden; Switzerland; Denmark and Jersey. Aside from those markets, Unicer is especially interested in deepening its trade relations with markets in Spain, Latin America, Australia and Nordic countries.


Sector Beverages & Food Products
Firm Unicer Bebidas de Portugal, S.A.
Location Leça do Balio
Address Via Norte - Apartado 1044
Postal Code 4466-955 S. Mamede de Infesta
Contact Mr. Luís Melo
Mrs. Joana Queiroz Ribeiro
   
Web site www.superbock.pt
www.unicer.pt
E-mail unicer_internacional@unicer.pt
cri@unicer.pt
Phone +351.22. 9052100
Fax +351.22. 9052300

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